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How Public Speaking Can Grow Book Sales

Last weekend I had the┬áhonor of hearing international Bible teacher Kay Arthur speak at a women’s conference hosted by my church. I went away from the weekend challenged and with a strengthened faith.

I also bought two books. And, apparently, so did nearly everyone else because we wiped out the conference bookstore. Women flocked to the store after each session, eager to pick-up resources to help in their daily spiritual lives. Kay discussed many of them from the front–not to “hawk” product as that is not her style—but to share them as helpful resources. And the women responded.

Now, I realize that Kay Arthur already has quite a platform and thousands already use her books. You could argue that this is why so many sold at this event and I think that would be legitimate. You may not have that same kind of outreach–yet. But, I think that it’s a great example of how powerful speaking can be. People are much more apt to buy your books and other resources if they feel connected to you, your story, and most importantly, your heart. And one of the best ways to do that is by getting in front of those who would benefit most from what you have to share.

How has speaking helped grow your book sales?

 

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