As you consider working with us, we hope the answers to these questions will be helpful to you. Please contact us with any other questions.
What does a book publicist do?
A publicist works to generate media coverage for the book and the author in both traditional and online media. Some publicists may also help arrange book signings and events. Publicists often write press materials, arrange interviews, place articles, coordinate blog tours, send out review copies, and do extensive follow-up to generate as much coverage as possible.
Will you send me a price list?
We scope every project individually as there are many factors that go into determining a cost. Please contact us to discuss the specifics of your project.
How long of a commitment do you require?
The length of a project is determined by numerous factors, particularly the type of media being approached. Some projects require a 6-9 month campaign while others can be handled in 3 months. Occasionally, we accept projects for less than 3 months, particularly if it’s for a broadcast push for a book related to a holiday (Christmas/Mother’s Day/Father’s Day/etc.) or a major current event. However, this is not the norm and we have found that a minimum of 3 months is usually necessary to do an effective job.
How many projects do you handle at the same time?
We only work on a handful of clients at a time so that we’re able to devote the necessary time to each project. Because we do limit our projects, it’s best to contact us as early as possible to ensure a place on our project calendar.
How much does a campaign cost?
Publicity, like anything, is an investment. Prices range depending on factors such as length of the project, scope, media channels pursued, and myriad of other factors. We’d be happy to discuss this with you. Please contact us via the contact link above.
Do you handle self-published books?
We primarily work on traditionally published titles but will consider self-published titles. We look for well-written, well-edited books on topics that we believe will be of interest to the media. We also consider the author’s credentials on the subject, as this is a critical part of securing media. Most importantly, we look for books that we are genuinely interested in and can get behind and where we feel a connection with the author.
In the case of self-published titles, we expect that the book has been professionally edited (or will be), the cover has been professionally designed, and that the final product has the look and feel (i.e. quality) of a traditionally published book. If you don’t have the funds to invest in professional editing or design, we strongly encourage you to reconsider hiring a publicist.
We focus on nonfiction titles as well as a few carefully selected novels. Please note, at this time, we are not accepting any self-published novels and are accepting very few self-published nonfiction titles.
I just wrote a business book. Is this something you will promote?
We focus specifically on faith-based books. If you have a book with a Christian element, we’re happy to consider it. Otherwise, there are a lot of other great publicists that can help you.
Do you only work with Christian media?
No. While we specialize in Christian media, we also regularly work with mainstream media. Some books work well for both markets, others work specifically for the Christian market.
I self-published and put all my money into producing the book and don’t have a budget for publicity. Will you still consider me?
If you don’t have any budget available, or have a very small budget, we encourage you to consider doing everything you can to promote the book on your own. There is a lot of free information available online as well as through books at your local library. You may also consider asking a friend with marketing skills to assist you to get the word out.
We also are unable to work on a percentage of sales or pay-per-placement.
My book has already been released but I need help getting the word out. Is it too late?
While some opportunities may have closed, there are often many others still available. For example, while it’s too late for trade and some consumer print reviews, there is usually opportunity for radio and/or online coverage as well as selected print.
How do I get started working with you?
The best thing to do is to email us with some details about your project. We’ll get back to you and take it from there.