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Side Door Feature

How We Work

What’s it like to work with Side Door Communications? On this page, we’ll tell you the kind of results we strive for and we’ll also give you a sense of our core values, our approach to client projects, and how we’re different than most publicity agencies.

If you choose to work with us, we are committed to these kinds of results:

We give you back your time. Whether you’re a publicist managing multiple projects or an author working on more books, you’ll have more time to devote to the projects you need to concentrate on.

We make sense out of the media maze. We’ll take the guesswork out of the publicity game for you. You’ll walk away with a much better understanding of how the media works, what journalists are really looking for, and how you go about getting coverage for your book. You’ll also better understand the type of media appropriate for you.

We get the right exposure for your titles. Every title is different and deserves a different type of treatment. We’ll make sure your title gets exposed to the people who need to hear about it, no matter if you’re a well-known name or an emerging author.

We give you peace of mind. You won’t need to worry that a book or other resource you’ve poured your life into or are responsible for will be mismanaged. We’ll make sure that things go as smoothly as possible.

We pay attention to the details. Image is everything with the media. We ensure that every item that leaves our office—from an e-mail pitch to the type of paper we use for press materials to the way the material is sent—is as professional as it can be.

Our clients get a lot of attention. Because we handle only a select number of projects, we’re able to respond quickly and efficiently to your needs and concerns. We provide thorough reports on a continuous basis throughout your project so you always know what media has been contacted and what the response has been.

Our Core Values

Before we share how we approach projects, you may want to better understand the values that drive our business and what we’re committed to. We value:

Keeping God at the Head
We commit to our relationship with God by only accepting projects that bring glory to Him and are grounded in solid, biblical truth, and by seeking His guidance in our work.

Placing the Interests of Clients First
We commit to making our clients look good to others and seeking their highest good, rather than our own.

Integrity
We commit to integrity by setting realistic expectations of clients, putting honesty first in everything we do, fulfilling commitments, offering our services for a fair price, and selecting only those projects we can truly get behind.

Excellence
We commit to excellence by doing everything possible to go beyond satisfaction and truly delight our clients.

Creativity
We commit to creativity by developing new ideas, taking the “side door” approach when the front door closes, and continuously seeking out new and innovative ways to approach communications and publicity.

People
We commit to people by treating others with respect and dignity, by offering words of encouragement rather than discouragement, by sharing knowledge with others, and by building genuine relationships.

Profitability
We commit to profitability by making sound business decisions, carefully controlling expenses, and seeking the highest return on time invested.

Our Approach

Ministry Minded: We believe that books change lives and are driven to find the best avenues to get life-changing resources into the hands of the people who need it most.

Business Savvy: We understand the importance of the bottom line. That’s why we focus on results.

Flexible: One size does not fit all. Different clients need different things. We’ll work with you to customize a campaign that makes sense for your project, your budget, and the type of results you’re looking for.

Selective: We’re careful about whom we work with and the books we represent. This allows us to do a great job with promotion and to get results you’ll be proud of.

Strategic: While we’re willing to take intelligent risks, we only do things that make sense. We design the project to produce sustainable results with the least amount of struggle.

Targeted: We do the necessary research to find the most appropriate media for your book. We don’t believe in contacting every media person in America about your project. We look for the ones that make the most sense and offer the best opportunity for you.

Responsive: Quick response is guaranteed. Nothing is more frustrating when you’re working with a publicist who won’t answer her calls or return her e-mails. You’ll always hear back from us.

Accountable: We design in-depth reports that include every activity undertaken for your campaign as well as the media contacted. We also include details for every interview or print mention. You’re welcome to contact us for an update.

Personable: While we always want to be the utmost professionals, we love to get to know our clients on a personal level. What do you enjoy doing in your free time? Who are your kids? We’ll tell you about us, too. It makes things much more fun.

When you’re looking for a publicist these days, there are a lot to choose from. You could hire a freelancer, a big New York based agency, or use your own in-house team. What makes me different from other publicists? I believe the difference is in two things: I have a heart for ministry—getting a book into the hands of the person needing it most—but I have a head for business and understand the need to be strategic, realistic, and profitable. This is vital because without ministry, projects lose their heart and soul; but without business, well, there wouldn’t be many projects.

Having been immersed in Christian culture throughout my life, I understand a Christian mindset and the realities of what does and doesn’t work with this audience. I also understand the unique needs and make-up of the faith-based media. At the same time, I know how to effectively position a Christian author to the mainstream media.

Our results prove what we say—we’re continuously offered additional projects from our clients.

Now that you have a better idea about the results that you can expect by working with us along with our approach and philosophy of working with clients, next go to our Services page to learn about the specific services that we offer.