We serve publishing houses and authors of faith-based books. While the subject matter may differ—from parenting to Christian living to devotional—all are grounded in biblical principles and created to help minister to the spiritual needs of people.
Do any of these scenarios sound familiar to you?
I’m responsible for publicity for a major title. While I’d love to focus my time on generating media for this book, I’m also responsible for another 15 titles this season. And last season never seems to go away!
My new parenting book hits the shelves in a few months. I want it be successful, but I have no idea where to even begin with the media and I’m not getting much support from my publisher’s publicity department. How do you go about getting a review? And how do I get interviewed on the radio?
Our publishing house has a new book releasing next month. It’s by a relatively unknown author but someone who we believe really has potential. Our publicity department is too booked up right now to give this anything beyond the cursory review mailing and we don’t have the budget for a splashy marketing campaign.
Our company doesn’t have a dedicated publicity department. I’m the marketing director, but I’m also expected to handle publicity. We’re growing like crazy but I cannot do an effective job at publicity and marketing at the same time.
We hired a big shot marketing agency to help with publicity for a major title. But for all the money we poured into it, we didn’t get much in return. We’re disappointed.
I just finished writing a great new book. But I’m a busy ministry executive, I travel and speak internationally, and have my own radio program. Beyond spreading the word when I speak and letting my own constituents know about it, I can’t do much to promote my book.
I’m going on maternity leave in a few months and not sure what to do. It would take too long to train a temp or an intern to do my job as a publicist. But I’m the only publicist at this company. I’m nervous about what will happen while I’m gone.
I work for a major general market publisher. We have some resources that we think would work well for the faith-based community. But we don’t’ know the best ways to approach the faith-based media.
I’m a self-published author and don’t have the resources of a major publisher behind me. But, I’m passionate about what I’ve written and want to get the word out. I need someone to come alongside me and help me with this new responsibility.
Just as you’re choosing a publicist, we’re also choosing a client. We don’t work with everyone. We have standards. And we can only be successful with clients who are willing to be responsible for working toward that success as well.
Our successful clients typically share many of the following characteristics. If most of them fit you as well, you are likely someone we can help and would be honored to work with:
You understand the value of publicity. You know that simply publishing a book isn’t enough. You also know that the media is significantly influential in what people learn about, whether through reading, listening, or viewing.
You realize that the highest quality publicity campaign is often not the cheapest—but have decided it is worth the investment because you believe in the power of publicity and you want it done right the first time.
You are willing to invest time into promotion. Media coverage is hard to come by and you understand that opportunities—whether big or small—need to be given thoughtful consideration. You understand that when you accept an opportunity, it’s crucial to keep your commitment. You also understand that the media is not here to do a favor for you, and you’re willing to do what it takes to see your book be a success.
You adhere to the highest standards of truth and integrity in your work. If you want to succeed by taking ethical shortcuts, we’re not for you. If you want to play the publicity game at the highest level, we’d like to help you succeed.
You value learning, demonstrate a teachable spirit, and are willing to try new things. You’re not afraid of trying something that you’ve never done before because you’re willing to take calculated risks. You take time to ask questions and learn all you can.
Now that you know about the kinds of clients we work with, the issues we help them resolve, and what our clients need to do to ensure their success, click on this link to learn more about How We Work.